Kuwalla Tee, the Canadian casual streetwear clothing brand founded by the brothers Yaniv, Dan and Oren Abecassis in 2012, started sharing 30% of its online sales through its kuwallatee.com website with retailers who distribute its collections across Canada, starting April 9th and through till May 15, 2020. They actually distributed over $70,000 to their distributors. How amazing is that? Finding a way to give back during this time is such a Canadian thing to do. (no offense anyone else)
Through this initiative, Kuwalla Tee wanted to contribute to the collective effort to support the fashion and retail industry during this difficult period and encourage consumers to give preference to local purchasing. The Abecassis brothers hoped that the #cometogether campaign launched tApril 9th would encourage other Canadian brands and companies to join the movement.
“We care about supporting the retailers who have distributed our brand on a sustained basis for years. The period we are going through is an ideal time to act in solidarity,” say Yaniv, Dan and Oren Abecassis, founders of Kuwalla Tee.
Since its launch, Kuwalla Tee has remained faithful to its modest origins. The brand’s vision is intended to be inclusive and aware. Its clothing collections, which combine comfort and quality, perfect for a time like this, contributes to affirm the consumer’s singularity and enhance self-expression. They reflect the values of its customers, particularly the fact of being active, expressive, creative, trendy and, above all, equal.
My Tee or Sweatshirt
I feel in love with this brand, quality casual wear coming into my life at the perfect time. Working at home in the basement has shown I have a lack of casual attire. Somehow business suits and heels have no longer been my norm. Honestly I owned one pair of sweats and a long sleeved tee that could pass for casual lol.
If you have been following me on my stories you know I received a black sweatshirt ( but not with the Kuwalla heart). Sadly I only got to wear it once before the heatwave hit. Just too hot in 37 C weather to wear a black sweatshirt. I loved the quality and texture and am excited for cool fall days to start wearing it again. Maybe I need to go order a few of the tees to get me through summer.
I truly had all intentions of modeling this for you but honestly, I can do short sleeves in snow, but fleece in the heat is way too much. (maybe menopause has affected my internal furnace lol). Oh well I did just discover the cutest tee dress on their site that just maybe calling my name.