There is a blog for everything. Literally. Whether you want to read more about parenting tips or you’re a fan of TV series, there is a blog on your favourite topics in the vast blogosphere. In fact, the blogosphere is a big place. It would be unfair to assume that there is only one blog dedicated to your passion. There is probably a whole lot of blogs!
Art of Blogging
Did you know that Blogging has been a popular activity since the 1990s? As of 2018, there is at least 400 million blogs around. Hard to get found against that competition. If you’re new to the industry, needless to say, that you’ll have to make room for yourself in a busy and crowded space. Finding your niche is critical to your success.
Blogging about nothing and everything is, ultimately, not the best way to stand out from the crowd. You need to figure out which specific angle you want to introduce and what you want to bring altogether to your readers. Nobody wants to read the same old articles over and over again. If you’re going to appeal to readers, you have to give your readers an excellent reason to visit your blog. But, your most important job when launching your blog is to get all the little details right from the start. You can develop your voice over time, but you can’t afford to get the base wrong.
It’s all about appearances
Your blog reaches way beyond the limits of your site. Your online presence is stretched out throughout social media platforms as well. Therefore the more remarkable your social posts are, the more promotion your blog receives. As a blog, hence a person who writes to share their stories, you could be tempted to ignore the importance of images. However, you can’t afford to publish social media content that doesn’t attract anybody’s attention.
You need to boost your presence on platforms such as Instagram – a favourite for bloggers. The main element you want to target is the likes. Your photos need to be attractive. While the hashtags matter, if the photo isn’t pleasant to viewers, it’s never going to work. Typically, pictures that display babies and animal babies, sunsets, food and fashion items tend to gather a lot of attention and appreciation online. If any of these topics is relevant to your blog, now’s the best time to create an exciting picture that drives more visitors to the site. The first rule is to use a white trifold board as it makes the subject of the photo stand out.
Quit wasting time preparing your blog
Your blog will not appear overnight. You might have a handful of good ideas that can transfer quickly in a few articles. But keeping your blog going involves regular writing. Aside from keeping a list of ideas at hand – you can also use a small notebook in which you write down any new content ideas you have –, you need to find ways to speeding up the writing process. Something as simple as knowing and understanding the different shortcuts of your laptop – such as https://setapp.com/how-to/copy-and-paste-on-mac – can save you a lot of time while preparing your articles. Additionally, you’ll find that most content management systems such as WordPress – the most popular platform for web creation and hosting – also have a handy guideline of shortcuts which you can use to speed up the process. You’ll find it convenient to have a print out of all the keys at the ready when you’re writing.
Say no to typos
Ah, typos! Aren’t they annoying? While it’s easy to notice small mistakes in a short text, your attention span and your ability to spot errors reduce significantly with longer texts. It doesn’t matter how often you choose to check your article before publishing. You might miss something without using a tool that acts as a proofreader and editor. I was horrid at this when I first started. I still find mistakes in old posts that make me cringe. One of the most popular tools is Grammarly, I swear more bloggers have recommended this to me then any other blog tool. Your readers are keen to forgive the odd mistake in a long article. But if typos and grammatical horrors become a habit, some readers might choose to leave.
Schedule your posts productively
How often do you need to post your articles? When you first start your blog, you’re probably going to feel enthusiastic about writing. Good lord, I use to post twice a day I was so excited and keen. At that point in time, you’re full of ideas, so it’s easy to see that you want to release your first posts soon and often. But over time, you’ll need to create a strict scheduling system to keep your blogging momentum. Keeping your blog consistent means that you can keep your readers satisfied.
The blogosphere is a huge network
Blogging might be depicted as a solitary activity, but in reality, bloggers need to make a lot of friends to get noticed. Indeed, networking is a vital part of your blogging hobby or side hustle. A platform like WordPress can let you find out more about similar bloggers, enabling you to establish a connection. But your networking efforts don’t stop here. You can reach out to bloggers on social media and even join meetups and blogging events. Additionally, you can benefit from guest posts – on your blog or on theirs – to boost your brand.
We can’t say it enough: SEO everything
Search Engine Optimization is behind the success of your blog. SEO makes your blog not only easy to find but also easy to read for search engines. But don’t just focus your attention on getting your keywords right. Creating an SEO-friendly URL link for your blog post, it’s important to create a keyword-rich permalink instead of using the automated link. Your meta tags are also used to identify the content appropriately.
Never repeat yourself
Last, but not least, nobody wants to read the same thing twice on your blog. If you’ve addressed a specific topic in the past, there is no point discussing it again unless you’ve got something new to add. The opposite phenomenon to avoid repetition is just as destructive. Stay away from watering your content down in an attempt to create more articles. Your readers come to you because they believe you’ve got something new and exciting to say. Given them oversimplified content or repetitions is only going to disappoint.
A successful blog takes time to develop. Your first article may not receive the attention you hope. However, success comes to bloggers who make sure to get the little details right from the start.